Bing Ads Management for Chimney Sweep Companies
Bing Ads (Microsoft Advertising) is the second search ad platform a chimney sweep company can put money into, sitting beside Google Ads. We set up the campaigns, draft the ads, read the search terms and send a monthly sheet, and you keep the account under your own company name.
A Bing campaign is a test the call log can judge. Some of your customers may search there, and some may not, and the weekly read tells you which it is for your service towns.
Where Bing Ads fit beside Google for a chimney sweep company
Most chimney companies start with Google, and the Google Ads page covers that campaign. A second platform adds a second place where a homeowner typing local chimney sweep
or chimney inspection services
might meet your ad. It is a separate account with its own budget, its own search terms and its own numbers.
We do not claim that Bing sends more or fewer calls than any other platform. We count calls and forms on both, so the two can be compared fairly.
The paid ads page describes how budget moves across platforms, and the pricing page lists what one, two and three platforms cost each month.
Four chimney jobs a Bing Ads campaign can carry
- Sweeps
Sweep booking campaign
Ads for households looking to book the annual visit, sent to a page with your service towns and a calling button.
- Repair
Chimney repair and liner campaign
Ads for the repair line, kept apart from the sweep campaign so each has its own budget.
- Cap and crown
Cap, crown and flashing campaign
A small campaign for the smaller line, naming the job and the towns where you take it.
- Stoves and gas
Wood stove and gas unit campaign
A campaign for stove and gas fireplace calls, written in the words those owners type.
A chimney sweep Bing Ads account, laid out by search group
| Chimney job type in the account | Chimney search wording the group aims at | Page the sweep click should land on |
|---|---|---|
| Sweep company group | chimney sweep company near me | The sweep service page with the service towns and a calling button. |
| Chimney repair contractor group | chimney repair contractor | The repair page, written for households hiring a company for a repair. |
| Liner group for stove owners | chimney liner for wood stove | The liner page, with a form that asks which stove is in the house. |
| Masonry and brick group | chimney masonry repair | A masonry page that lists the repair work you take and where you drive. |
Five steps in a chimney Bing Ads build
List the chimney service towns
We take the towns you cover and the services you hope to book more often, and pick the first group.
Set up call and form counting for the sweep company
Before an ad goes live, the phone and the form are set up to be counted.
Write the Bing chimney ads in the words of your towns
Headlines name the job and the town. Each ad is a draft that you approve before it is published.
Read the Bing search terms for the chimney company every week
We block the wrong words and note any that deserve a page of their own.
Compare Bing against Google for the sweep book
The monthly sheet sets the two platforms side by side. You decide whether to keep both, favor one or pause one while the fall booking rush fills the book.
Three chimney company ideas about Bing Ads
Said at the truck tailgateBing Ads are only worth it for a large chimney company.
What the job book showsA one-truck sweep company can run a single campaign, and you set the budget.
Said at the truck tailgateA Bing campaign is just the Google campaign copied across.
What the job book showsIt is a separate account with its own search terms and numbers, so we read it on its own and write fresh ads.
Said at the truck tailgateOnce the sweep campaign is running, nobody needs to look at it.
What the job book showsThe search terms are read every week, and when the book fills the campaign is narrowed or paused.
What a chimney company has ready before Bing Ads go live
- The service towns you want the campaign to cover.
- The job you most want booked, whether sweeps, repair, relining or stove calls.
- The page the click should land on, or a note that we should build one.
- A monthly budget for the platform, paid by you directly to Microsoft Advertising.
- A check of the platform current ad rules, which the owner does before launch.
Questions about Bing Ads for a sweep company
Can a chimney company run Bing Ads without Google Ads?
Yes. The one-platform plan lets you pick Bing alone. Some owners start there and add a second platform later.
Does Bing Ads management cover chimney repair as well as sweeps?
Yes. A repair campaign and a sweep campaign sit in the same account as separate groups.
Who checks the Microsoft ad rules for a chimney company?
The owner does. We assert nothing about what the platform allows, and we write the ads inside the rules the company confirms.
Where does a Bing click for a chimney company land?
On a page for that job and that town. Gold and Platinum search plans include a website from us, and Silver works with the pages on the site you have now.
Which chimney job came from Bing?
Calls and forms are counted by platform, so the monthly sheet lists what Bing delivered next to what Google delivered.
Ask our CEO whether Bing fits your chimney book
The form takes your name, email address and phone number, with a note box for the towns and the jobs you have in mind. Tick the optional box to pick a day and a time, and Ross Cohen, our CEO, will call.
Which towns and which services matter most?
A short list is plenty: the towns you drive to, the services you would like to book more of, and who sends you referrals. Names and street addresses of customers are not needed for a marketing talk.
Ready to lengthen the string?
Bring your service towns and the work you would like to book more of to a call with our CEO. You leave knowing how long the string needs to be and what it costs each month.
The brush in the drawing is only a drawing. No ranking and no call count is being promised.